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We develop and gain knowledge in life not only through our own experience but also through observation of how others behave.

We begin to educate ourselves by closely watching others already in early childhood, starting at home, in kindergarten, at school, at work, etc. – expanding to wider and wider social circles. We learn from others how to survive and manage in life, how to achieve and succeed.

  • Our subconscious encodes everything like a huge scanner. All our experiences, acquired directly and observed in others, are recorded. And then we duplicate those patterns of behavior imprinted in our subconscious.

Our programming becomes our reality.

Until we become fully aware of our reactions, behaviors, and programming – we duplicate patterns, automatically playing roles.

It seems that at work we create situations that reflect what we have experienced at home and school – most often in our childhood or youth (although sometimes it mirrors what has recently happened in our private life or is still happening). In this way, we may create at our work a subconscious duplicated model of the structure of our family from our childhood. Now our subconscious applies and observes similar mechanisms of behavior, a sense of hierarchy, reactions, expectations, ways of fulfilling tasks, etc. in the newly created “business family”. And they indeed, very often are remarkably similar to how things used to work at our home or school.

There is someone here, just like at home or at school, who fulfills the superior function – the boss, the person with the greatest power (similar to a parent, or a teacher). Then there are the senior executives or co-workers with longer experience (similar to the older siblings, or older students) who sometimes take charge in the boss’s absence. There are also associates equal to our position or having the same seniority – those our subconscious can compare to the siblings closer to our age, or our classmates. Finally, some are just starting, and we have an advantage over them in the hierarchy of the “business family” because they resemble our younger siblings or the younger kids at school.

Similarly, our subconscious programmed with acquired patterns sorts out all new situations. The process resembles printing a photo from an old negative, or – in the case of digital recording – making a copy of a saved image.

What follows from this is that the happiness and success of a given company/organization or a whole country depend to a large extent on how the whole team/community works, the whole “family.”

What’s more, the happiness and success of each member also depend on the success of the entire team. It’s like in private life: when the whole family is functioning efficiently – their life is happy. It isn’t just that each of the family members makes better use of his/her potential, but the whole family is thriving.

When a team, a firm, or a community doesn’t function well as a whole – its success is short-lived, regardless of the efforts, talents, and energy of the people involved.

The basis for every company, organization, or country’s success – is its composition, that is – its members. These are not the products or services that are being offered. They are people. People are the foundation of success. We all already know about this.

That is why some of the most successful companies give so much importance to the continuous training of their managerial staff. Training aimed at reprogramming the subconscious, getting rid of blockages, old patterning, and subconscious behaviors.

Great emphasis is placed on the development of the staff, not only on the professional/technical level – but also emotional and spiritual. It has been recognized that the emotional and spiritual development of the managerial staff is an indispensable component necessary for the real success of a company. And that is why spending money on such training is not an issue. A lot of managerial staff attend workshops on subjects related to spiritual development. Truly, this is an interesting, more and more common phenomenon of our times.

What we cannot see becomes our greatest enemy.

What we cannot see, controls us from the subconscious. These are our so-called Shadows.

They grow in our subconscious from everything we reject in ourselves or in others.

The name “Shadows” was first introduced by the famous Swiss psychiatrist Carl Gustav Jung. The dark rejected energy – that is, everything that we do not accept in ourselves and in others – becomes the building material for our subconscious Shadows.

And these Shadows are very strong. Acting on the subconscious level, they have tremendous power over us, far greater than our emotional fears, all our bodily needs or ego-driven desires, than our logic or intellectual reasoning.

Our Shadows are stronger than all the above put together.

Without the appropriate “Shadows-Hygiene”, our imprinted negative patterns bring us in the end to failures, disappointments, and short-lived success.

In that case, the question is: can we trust ourselves or others?

However, badly someone may have behaved – we need to remember that in most cases their Shadows caused that behavior. Controlled by their subconscious Shadows, people blindly react to those who willingly or unwillingly press their buttons, triggering their old programs by affecting their emotional wounds hidden in the subconscious. And that’s why these people react impulsively, just like robots.

We can observe a lot of examples on this subject. Both at home and at work/school and also everywhere in our society.

How does this affect somebody’s personal success and the success of a company, an organization, or a country? 


  • No company/organization or country can be truly successful when there are no conscious leaders, and their members do not fully use their potential.

  • The same applies to private life. This is because a life on automatic pilot is usually a life controlled by the subconscious Shadows.

What then determines whether we can use our true potential:

The key to this is the full awareness and willingness to transform what’s hidden – the Shadows. Freed from them, we can create ourselves anew: consciously making our own choices, in all circumstances, instead of reacting blindly when someone or something presses our buttons like in a slot machine.

Individual and collective shadows:

We already know that Shadows are created in our subconscious. Individually – everyone has them. Every unhealed emotional wound becomes a breeding ground for the Shadows that develop over it, hiding in the depths of the subconscious.

Here are some examples of how we could create them:

Let’s say someone was being bullied as a child at school. Well, it happens quite often. This caused a sense of his/her worthlessness that remained with them for years to come.

Now, as an adult, this person either begins to intimidate others – because by social observation he/she learned about the ruthless “law of the fist” – or cannot cope and blames others for his/her fate, feeling powerless.

In both cases, whether being a merciless tyrant or a perpetual victim who won’t fight for a better life – such a person is under the control of the Shadows. They were born in the subconscious of an old emotional wound to cover up the persistent low self-esteem.

In other words – our Shadows are trying to protect us so that we won’t get hurt again.

People who are under the control of their Shadow feel better about themselves as strong tyrants, but they can also feel better by playing a different role: the role of the wounded. Because when they can blame someone else for their situation, they do not have to admit to themselves that they don’t know how to deal with it. They don’t want to fight and take charge of their lives. They prefer others to decide what happens to them because they are afraid that they will not measure up, and that it will further confirm what they feel about themselves: lack of strength or worthlessness.

As we can see from the above example, the Shadows are trying to cover our weaknesses. And it would seem that these “monsters” are doing their job well. Unfortunately, at the same time, they turn us into “robots”, depriving us of real power, and blocking the use of our true potential.

For example, in some dramatic nationwide situations, the Shadows of the governing people do not allow them to contribute to the general welfare of their country. At the same time, the Shadows of the members of the society take over, not allowing them to get out of this predicament. The results are predictable. It’s enough to have a look at what’s happening around the world. It is enough to look around at the conflicts arising in so many places on our planet.

REMEMBER: OUR SUBCONSCIOUS rules 90% of our thinking and behavior. It is responsible for our habits, emotions, automatic reactions, defensive mechanisms, etc., which may keep you stuck in unwanted situations in life.

  • There are Shadows created jointly by family members, a company’s staff, residents of a city/village, or citizens of a whole country. There are Shadows typical for a given race, and even the global ones – Shadows that are common for all of humanity on our planet.

We all live in Shadowland. Individual and global.

And now what? Can we deal with the Shadows?

Yes, we can. But we need to put some effort into it. The “Shadows-Hygiene” is the foundation of our happiness and life success. It’s best to start with ourselves. And that’s because the Shadows cannot be destroyed or defeated. They are stronger than us, so they will always win. However, their “bloodthirsty hunger” for doing harm or self-sabotage can be transformed into a powerful, positive force of our subconscious.

The business school at Harvard University has a simple solution for a situation when we get to the end of the path, and it seems that there is no way out. In such a case, we always have two options:

One – we can build a new path. Second – we can discover a new path.

In summary, the way out is always a new path.

Reprogramming our subconscious is not only the quickest way to our goal but also the most logical.

Is it worth trying to transform our subconscious and unlock our true potential?

It all depends on how much we want to become happier and more effective. How much do we want to get rid of emotional baggage and create lasting success in our life? Without constantly struggling with the same recurring problems in one form or another. Without wasting our time and energy on ventures destined to fail. Without constant disappointment, lack of fulfillment, and subsequent duplication of patterns leading to failures.

We don’t have to give in to our Shadows.

Neither the individual nor the collective ones.

As a human race, we are capable of the most beautiful things. We can change our destiny.

We can become the best version of ourselves.

This book offers you the unique, highly effective Shadow Transformation Method

Inner Shadow Transformation - The Banner Method

Inner Shadow Transformation – The Banner Method

 developed by Johanna Kern over many years of working with thousands of people as a successful producer, CEO, director, and counselor.

It is a step-by-step system, a tool that leads to identifying one’s hidden subconscious blockages and then freeing and releasing the pure, inherent Power of our Subconscious Mind.

“This fascinating book will help many people! 

Through her work in the media, Johanna Kern has encountered the stories people tell themselves, sometimes for the better and sometimes for the worse. In the latter cases, Johanna discerns a “shadow” element that needs to be identified and transformed, and her book provides numerous interventions that she and her clients have found invaluable. Rather than avoiding or eliminating these stories, Johanna provides a series of exercises that will result in positive changes, changing negative life-denying beliefs and behaviors into those that are life-affirming. She adroitly helps her readers replace weakness with strength, failure with success, and fear with love.”

– Stanley Krippner, Ph.D. –

  • Co-author of “Personal Mythology”; former President of the Association for Humanistic Psychology; a Charter Member of the International Society for the Study of Dissociation; a pioneer in the study of consciousness, having conducted research for over 50 years in the areas of dreams, hypnosis, shamanism, and dissociation; recipient of the Award for Distinguished Contributions to the International Development of Psychology and Professional Hypnosis, and several Lifetime Contributions Awards



  • Never reject, condemn, or resist who you have become so far. Honor, accept, and respect who you are. Only then will you be able to transmute, and transform what you want to change.

  • You cannot get rid of some parts of yourself – it isn’t possible. But you can transform them into what you want them to be. Remember that if you do not admit to yourself what kind of unwanted reactions you have, the disowned dark sides of your nature will turn into your Shadows, hiding in your subconscious. They will control your feelings, thoughts, and actions. Your life will then become a perpetual carousel of wounds and fears.

  • Remember that you are not a “bad” person, just because you have been hurt and can not deal with it yourself. We are all wonderful, valuable people who want to heal our emotional wounds and open up to changing our fate. That is our true nature. Even if we make many mistakes, sooner or later we try to find what’s best inside us.

Useful Affirmations for Reprogramming Your Mind:

“I thank my life for supporting my growth, for letting me evolve and enjoy myself more and more. I appreciate every single moment, no matter whether joyful or sad. Each day becomes a new opportunity for celebrating the magic of life.”

“I open myself to the possibility of ignoring limitations and going beyond self-imposed boundaries. I will no longer let my fears keep me from fulfilling my dreams. I am getting ready to step out of the box and unlock my true potential.” – from the award-winning book “365 (+1) Affirmations to Supercharge Your Life”, by Johanna Kern.


Johanna Kern, transformational teacher and multiple award-winning author (“Master and the Green-Eyed Hope”, “The Birth of a Soul”, Master Teachings of HOPE”“365 ( 1 +) Affirmations to Supercharge Your Life”, “Inner Shadow Transformation – The Banner Method”, “Secrets of Love”, Shadowland: The Legend), many years ago suddenly began to experience regular spontaneous trances in which she found herself in an ancient temple, where she was receiving the Teachings Of Hope from an ancient Master.

Her story received international attention, winning praise by readers in North America and Europe, and endorsement by world-renowned experts in the fields of psychology, the study of dreams & hypnosis, psychophysiology, parapsychology, psi, human development, neuro-computing etc.: Stanley Krippner, Ph.D., Jerry Solfvin, PhD. and Brian Van der Horst.

She shares her knowledge and helps people to find their own power and progress in all areas of their lives. Her books and audio recordings are available on this site, as well as on Amazon and other major online retailers around the world – in English, German and Polish languages.

Books and MP3s by Johanna Kern

Books and MP3s by Johanna Kern


MP3s by Johanna Kern

MP3s by Johanna Kern